Bill Phillips: "Skip, 'Ink and Paper!'" The VERY BEST BB and Ftiness Business Advice I Ever Received!

By Skip La Cour
Six-Time National Champion
Success Coach

The very best business and marketing advice I was ever offered was from Bill Phillips, one of the most successful entrepreneurs in the nutritional supplement industry. What profound words of wisdom did the former EAS sports nutrition mogul and New York Times best-selling author have to say to me?

“Ink and Paper”

Those three simple words have allowed me to connect with people around the world. They have allowed me to focus my time, energy, and passion in what I love to do in life—instead of working at a job I'm forced to do only because I need the money. Without even being slightly overdramatic, those three words have literally changed the direction of my life.

What Bill Phillips meant by “ink and paper” was to become an Information Broker. He encouraged me get my theories, thoughts, opinions, and experiences on the different aspects of bodybuilding and training written down on paper—and then offer them to those who are interested for price. With all the experience, knowledge, and passion I had for bodybuilding and training, Phillips convinced me the only way I could use what I had to make an impact on my life and the lives of others was to offer printed information to my fans and fellow bodybuilders.

Since that time, I've created over 10 books and dozens of other different publications—and have absolutely LOVED every challenging minute while doing so. I'm proud to say I've help hundreds of bodybuilders in over 52 countries around the world with my written work. I feel fortunate to say they've allowed me to earn enough money to concentrate on becoming the very best bodybuilder I can be—and now much more.

The only way I've been able to survive financially and focus my passion and effort into bodybuilding is because of those three magic words “ink and paper.”

The personal computer and Internet have spawned more efficient and faster ways to distribute information and market written materials. PDF files have made creating and distributing your message even easier than traditional printed books, special reports, and other publications. In addition to “ink and paper,” these days, there are digital video and audio files that can be distributed around the world in the very same manner.

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